E-Commerce Business Model in KLER Enterprise for Shirt Manufacturing

Abstract

E-commerce is emerging as a new way to help businesses to increase competitiveness and thus contribute to the economic success of the country. Spaces and opportunities for e-commerce are growing due to the steadily improving access to technical and communication infrastructure. The integration of information and communication technology in business enables the reduction of product costs, improvement of productivity, as well as the promotion of greater participation and mass activation of consumers. This research work is focused on the realization of a successful study work in electronic commerce and electronic business for shirt manufacturing in Albania called KLER enterprise. Furthermore, project of developing a website that sells shirts according to preference is described in the case study and are explained also the steps towards the development of the KLER web page. This includes creating more effective external interactions with customers, associates, and suppliers, and it can also improve the internal efficiency of the business as well as the emergence of new services and products.