KAUSHIK, A.; GUPTA, R.; SINGH, A.; KUMAR, N. AI Personalization and Third-Party Product Sales in Delhi NCR Banks: A PLS-SEM Analysis. International Journal of Innovative Technology and Interdisciplinary Sciences, [S. l.], v. 9, n. 2, p. 1186–1216, 2026. DOI: 10.15157/IJITIS.2026.9.2.1186-1216. Disponível em: https://journals.tultech.eu/index.php/ijitis/article/view/385. Acesso em: 21 jun. 2026.