[1]
Kaushik, A., Gupta, R., Singh, A. and Kumar, N. 2026. AI Personalization and Third-Party Product Sales in Delhi NCR Banks: A PLS-SEM Analysis. International Journal of Innovative Technology and Interdisciplinary Sciences. 9, 2 (Jun. 2026), 1186–1216. DOI:https://doi.org/10.15157/IJITIS.2026.9.2.1186-1216.