Green Branding of Czech-Poland Merchandise through Hydrogen Energy: A Study for Sustainable Production and Market Differentiation

Abstract

Through this research strategies for sustainable production and market differentiation are studied and explored. By tapping into the potential of hydrogen, businesses can minimize environmental impact and carve a distinct identity in the market, cultivating a reputation for sustainability. This research aims to uncover how embracing hydrogen as a clean energy source can benefit businesses and contribute to broader environmental responsibility goals. Exploring successful green branding examples and consumer responses, insights are provided to enable businesses to implement green branding initiatives effectively, driving both ecological and economic sustainability in the CzechPoland region. In the final stage of this research, three mathematical-conceptual models are developed for the implementation of green marketing in hydrogen energy production in both the Czech Republic and Poland regions, covering eco-friendly products and services, environmental responsibility, and corporate social responsibility (CSR).